Wednesday, October 12, 2005


Bono, Clooney Named Top Ubersexuals

LOS ANGELES ( - Metrosexuals are like, so 2003. Make way for the ubersexuals.

U2 frontman/Nobel Prize nominee Bono has been named the ultimate ubersexual, according to advertising agency JWT.

An ubersexual is defined as a manly man who displays all the good qualities -- "M-ness" -- associated with the gender without giving into the negative stereotypes such as chauvinism, emotional unavailability and a brain only filled with sports stats, beer and burgers.

"The descriptor 'uber' was chosen because it means the best, the greatest," says Marian Salzman, JWT's executive VP. "Ubersexuals are the most attractive [not just physically], most dynamic, and most compelling men of their generations. They are confident, masculine, stylish, and committed to uncompromising quality in all areas of life."

Following Bono is actor/director George Clooney, former President Bill Clinton ("a born charmer ... who is not afraid to cry), real estate mogul Donald Trump and the Governator himself, Arnold Schwarzenegger.

Rounding out the Top 10 are: Senator Barack Obama, Ewan McGregor, former 007 Pierce Brosnan, Guy Ritchie and "The Daily Show" host Jon Stewart.

To help differentiate between metrosexuals and ubersexuals, JWT provided the following guide:

UBERSEXUAL - passionate about causes and principles; METROSEXUAL - passionate about himself

UBERSEXUAL - grooms his mind; METROSEXUAL - grooms his hair

UBERSEXUAL - men are his best friends; METROSEXUAL - are BFF with women

UBERSEXUAL - sexy, but not self-conscious; METROSEXUAL - narcissistic

UBERSEXUAL - consults art and culture; METROSEXUAL - gets tips from "Queer Eye for the Straight Guy" Fab Five

UBERSEXUAL - knows right from wrong; METROSEXUAL - knows difference between toner and exfoliant


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